Kim Herrera

Kim Herrera is a wife, mother, and business operator. Today she is an officer and operator in the family business Bob’s Burgers. Kim knew early in her educational career that she wanted to pursue a degree in business and marketing. She graduated from the University of New Mexico in 1994 with a BBA, concentrating in marketing. Upon graduation she worked for Norwest Bank in their marketing department. In 1997, she made a decision to take a position in the management of Bob’s Burgers. Bob’s Burgers was founded in 1964 by her father, Bob Salas. This local restaurant has grown from the small hamburger stand, 51 years ago, to a family franchise of 10 locations throughout Albuquerque and nearby cities. Kim wears many hats in the management of the business including overseeing operations, accounting, marketing and HR issues. Her favorite aspect of being in a leadership role is having an impact on her employees. She spends hours developing her team and enjoys watching them succeed.
Outside of the family business, Kim has many interests. She has devoted 9 years training in karate at Japan Karate Association, earning a “Ni Dan” (second-degree black belt) in Shotokan Karate, and is a certified judge for national tournaments. She retired from karate in 2013. Currently, the activities she loves most in her life are spending time with her husband (Eric) and teenage kids (Diego and Mia), running, and participating in Bible Study.